Online masterclass for pharmacists

Artificial intelligence is transforming pharmacy faster than many pharmacists realise.

Smarter systems, faster analyses, automated controls, and increasingly powerful decision-support tools will play a growing role in daily pharmacy practice in the years ahead.

This creates enormous opportunities.

But it also raises a fundamental question:

How do we ensure that pharmacists do not drift into a purely distributive role — but instead become even more visible and valuable as healthcare advisors and trusted professionals?

During this interactive online masterclass, Peter Felen will show how pharmacists can use AI as a practical enhancement to pharmaceutical care — without losing the essential human dimension of the profession.

Based on international experience, scientific insight, and an in-depth professional report drawn from direct observations and experiences at the world’s first fully AI-driven hospital, this masterclass offers practical strategies to future-proof your role as a pharmacist.

Why This Masterclass Matters Now

AI will not determine whether pharmacy changes.

That is already happening.

The real question is:

Will pharmacists actively shape this transformation — or allow it to be defined by systems, protocols, and efficiency alone?

In the coming years, the pharmacist’s unique human added value must become both visible and measurable.

Not as a “nice to have.”

But as a demonstrable professional competency that strengthens:

• patient adherence
• trust
• health outcomes
• quality of care

This masterclass helps you understand, position, and practically implement that new professional role.

What Will This Training Deliver?

After this session, you will:

• Understand the practical impact AI will have on pharmacy practice in the coming years
• Recognise how AI will influence workflows, teams, and patient interactions
• Know how to integrate AI as a meaningful enhancement to pharmaceutical care
• Learn how to strengthen and position the pharmacist’s advisory role
• Gain practical tools to make human added value visible and measurable
• Know how to guide your team through this transition
• Learn how to embrace technology without losing human connection

Programme

This is not a theoretical lecture about technology.

This live online session is highly interactive and includes:

• real-world pharmacy examples
• reflective exercises
• practical case discussions
• direct application to your own pharmacy setting
• live Q&A and discussion

You will leave with practical strategies you can apply immediately.

Practical Information

The online format offers clear advantages:

Immediate relevance to your own practice

You learn while directly translating insights into your daily professional environment.

Maximum efficiency

No travel time, no unnecessary interruptions — four focused hours with high-value learning.

Interactive without barriers

Professional discussion, questions, and case reflection in a focused digital setting.

Instant implementation

What you learn can be shared with your team and applied the very same day.

Exclusive International Practice Insights

During this masterclass, Peter Felen shares international experiences at the intersection of pharmacy, behavioural change, and AI-driven healthcare innovation.

This includes exclusive professional insights and observations from the world’s first fully AI-driven hospital, translated directly into practical implications for the future of pharmacy practice.

What is visible there today reveals the strategic choices pharmacists must make to remain professionally relevant tomorrow.

Trainer

Peter Felen

International consultant, educator, and expert in:

• change management in pharmacy
• psychology and behavioural change
• leadership development
• team performance
• future-proof pharmaceutical care
• AI and human-centred pharmaceutical practice

With more than 35 years of experience, he has trained and guided thousands of pharmacists and hundreds of pharmacies internationally.

Practical Information

Date: 10 November
Time: 09:00 – 13:00 CET
Location: Live Online
Faculty: Peter Felen
Accreditation: 4 accreditation points (requested)
Investment: €249 excl. VAT

Who Should Attend?

This masterclass is designed for pharmacists who want to:

• prepare for the impact of AI
• strengthen their professional position
• make their advisory role more visible
• use technology intelligently without sacrificing human quality
• actively shape the future of pharmacy practice

Register Now

The pharmacist’s role is changing.

The question is not if.

The question is:

Will you take control of that change?

Reserve your place today for this exclusive online masterclass